A community exchanges dialogue with the right people at the right time, and can have a global or micro reach depending on the type of service you provide. Through the development of websites, blogs, forums and social networking profiles, communities grow organically, over time through consistent, timely messages that convey your core values and further brand recognition. No matching hedges or cookie cutter anything involved.read more
People are providing both positive and negative feedback about your company all the time. Is someone monitoring the conversation and offering suggestions, or customer care? Not only will the customer directly benefit from being heard, but the community surrounding them will take note as well. With so many people looking to online rating systems, forums and their communities for service recommendations, it is imperative that you engage in the conversation.