COMMUNITY DEVELOPMENT

As business owners we have all noticed a change in traditional marketing channels and consumers have grown weary of direct mail, TV and radio spots.  Thankfully, there are new options that connect businesses with people that are ready and willing to listen to what you have to say in a casual, interactive atmosphere making your efforts that much more effective.  Through virtual channels, such as, social media, websites, and blogging, we can reach our target audience through discussion rather than interruption.  Consumers expect transparency, which is exactly what can be achieved through optimizing your social media network.  Brown Bag Agency has the knowledge and expertise to develop, manage, and cultivate your community. 

“In our world, a strong community is the core value we offer. Emily knows the difference between building a community and building a sustainable community online. She's has a natural talent for it, too. She requires very little instruction to get the job done. I'd hire her again in a heartbeat.”  Kelly Abbott, current President at 3ones in response to Emily’s work on Dandelife.com

WHERE TO START?

Brown Bag Agency will benchmark your progress by analyzing the health of your online community and the reach of your brand through auditing of your website, logo design, and social media operations.   You will receive a report detailing strengths and weaknesses of your current campaign, as well as, a ranked order list of recommendations for improvements or new features, and scope of work and implementation costs for each option. We call this a “State of the Community Report”.  With the report you will receive an hour long consultation to explain the results in detail, and to answer any questions that you may have. 

WHO NEEDS AN ONLINE COMMUNITY REPORT?

Businesses interested in furthering the reach of their online community in order to deepen relationships with existing customers, and to foster communications with new ones.  As well as anyone that is curious about how their company is being viewed from the customers perspective. 

STATE OF THE COMMUNITY REPORT

The following is a sampling of items that could be analyzed during the audit:

Website

• Content including key words, and effectiveness
• Graphics
• Logo design and perceived message
• Navigation and flow

Social Networks (if implementing*)

• Blogs
• Social Media Profiles (Twitter, Facebook, LinkedIn, etc.)
• Forums

*If you are not currently using social networks, we will determine which networks would be most beneficial to you.

After a detailed analysis we will gain insight about the current state of your community, what is currently working, and what can be done to further your brand’s image and reach.  In addition to an actionable plan, and costs to complete recommended measures, you will receive an hour long consultation to discuss the findings in the report.